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Shopping direct-to-consumer brands is my new favorite way to discover new names and cool brands. Heading to department stores for mattresses or kitchenware items is now a thing of the past — these brands have been popping up left and right lately, and there's just something about them that I trust. I love reading founders' stories and seeing an idea become an independent business. Also, if they're only focused on making pans, those pans must be really f*cking good, right?!
Last year, I embarked on a mission to find great new cookware and was shocked by the number of DTC brands. I didn't know where to even start, so I did what any shopping pro does: I tried them all.
If you're in the market for some new cookware and interested in these intriguing new brands, I'm here to offer a little guidance. Whether you're a beginner or the self-proclaimed chef of the house, these options are true winners. Keep reading for a full breakdown of my thoughts, and find the right cookware for you.
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