White Castle Meets Telfar in the Coolest Collaboration News We've Heard to Date
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Telfar and White Castle are partnering for the fast-food chain's 100th birthday, rolling out a new five-piece uniform for 10,000 employees, who will have a T-shirt, a polo shirt, an apron, a visor, and a do-rag to choose from. The separates all come in light blue, royal blue, or black, and it just might be the first time any restaurant has offered a do-rag as an outfit accoutrement. White Castle confirmed many team members requested the hair accessory, and Telfar made good on it!
"We wanted something special for our 100th birthday that captures the authentic spirit of White Castle and, as always, TELFAR came through for us," said Jamie Richardson, a vice president at White Castle, in a press release. "TELFAR has taken our uniform to a new place, creating something that's distinctive, attractive and comfortable, and something our team members will feel great in whether they're at work or hanging out with friends and family."
Of course, a powerful campaign comes with the news. Photographer Elliott Jerome Brown Jr. captured portraits of White Castle employees located in New York and New Jersey wearing Telfar from head to toe, as well as pieces from the uniform. Telfar and White Castle have been partnering as brands since 2015, when White Castle sponsored Telfar Clemens's New York Fashion Week show and hosted the label's afterparty at its Times Square location. Since then, Clemens has rolled out additional uniforms for the food chain and the companies have continued to support one another.
But this just might be the most special project to date, and yes — you can help celebrate by getting your hands on some merch. Telfar has designed a limited-edition White Castle collection that includes hats, hoodies, and tees splashed with a mashup graphic logo that you can already find on Telfar's website. Proceeds from the line are donated to the Robert F. Kennedy Human Rights Liberty and Justice Fund, which provides bail to imprisoned minors. Click ahead to check out the incredible collaboration we can't wait to see in action, and shop for yourself.