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Hailey Bieber's "Glazed" Skin Hints at Rhode Beauty

Hailey Bieber Makes a Case For the "Glazed" Skin Trend

PARIS, FRANCE - FEBRUARY 25: (EDITORIAL USE ONLY) Hailey Bieber attends the Saint Laurent show as part of the Paris Fashion Week Womenswear Fall/Winter 2020/2021 on February 25, 2020 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)Image Source: Getty/Pascal Le Segretain

Have you heard? Hailey Bieber says "glazed" skin is in. On Jan. 25, the model posted a carousel of photos on Instagram showing off her head-to-toe glowing skin, and she even dropped a subtle hint as to what she's been working on with her namesake beauty brand, Rhode Beauty.

"Tell a friend," her caption says, along with two doughnut emoji. Bieber hits a series of poses in the images, and in the third photo — a close-up of her face with a pink glossy lip — she tags the Instagram account @rhode, which, at the moment, is just a blank profile with a cool 55,000-plus followers.

"Glazed" skin, whether achieved by skin care alone or with the help of some extra-glowy makeup products, is predicted to be a huge trend for 2022. This "wet" look has been demonstrated countless times by celebrities such as Dua Lipa, Yara Shahidi, Gigi Hadid, and, of course, Bieber. It's hard to tell whether she's wearing any makeup at all in her photos or if she's just using some top-secret Rhode Beauty product that makes you reflect light like a mirror, but we're intrigued either way.

Details of Rhode were first released by the founder herself in November 2021. "Rhode has been in the works for a very long time, and it is getting so close," Bieber says in a YouTube video. "It is coming in 2022, and I'm very, very excited." Since then, she's dropped glimpses at her "glazed donut" routine on Instagram countless times.

While we wait for the actual drop, bask in the glory of Bieber's glowy skin below.

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